Madewell: Jortcore
Senior Creative Producer
My Role: Senior Creative Producer
Project: We helped Madewell ride several cultural summer trends with the creation of their own trend: #JORTCORE. With the aim of engaging Gen Z and highlighting sustainability, we celebrated jean shorts (jorts) and self expression. We hired Brooklyn surf-punk girl band Nevva to write an original song. Influencers used the song on TikTok and IG to promote reusing old garments and even upcycling the scraps!
Result: Benchmark-breaking ad recall and upwards of 74M+ view rates.
*All video examples are shown here for the purposes of my portfolio and are not meant to infringe on any usage/rights.
Target Drop
Senior Creative Producer
My Role: Senior Creative Producer
Project: Target wanted to create a recurring content series to help amplify yearly tentpole moments, including: summer newness, back to school, holiday, etc. The goal of the series would be to show off their product priorities for each season.
Challenge: How could we engage both diehard Target fans and lesser engaged guests alike? And what kind of content mechanism could we employ that would be the year-round gift that keeps on giving?
*All video examples are shown here for the purposes of my portfolio and are not meant to infringe on any usage/rights.
Netflix: Damsel
Senior Creative Producer
My Role: Senior Creative Producer
Project: Netflix wanted to market their new film Damsel starring Millie Bobby Brown on TikTok. So we partnered with Tough Mudder and challenged four popular fitness/lifestyle influencers to run the obstacle course while recapping the plot of the film.
Goal: To create engaging and unexpected content that would target a particular TikTok audience, and do it in a way that would be relevant to their world.
*All video examples are shown here for the purposes of my portfolio and are not meant to infringe on any usage/rights.
Agency: Movers+Shakers
Creative Director: Evan Kaufman
Technical Director: Colton Farrow
Camera Team: Gunnar Widowski, Roman Gray
Sound: Jon Walker
PA: Rylan McCoy
Robinhood
Senior Creative Producer
My Role: Senior Creative Producer
Project: Robinhood needed a short, snackable series breaking down financial news for a Gen Z audience on Snapchat.
Challenge: Snapchat’s audience is young and not necessarily looking for financial news.
Goal: To target these viewers in a way that would be relevant to their world.
*All video examples are shown here for the purposes of my portfolio and are not meant to infringe on any usage/rights.
Next Vacay
Editor, Animator, Motion Graphics
“It’s always difficult to blend the right level of creative, strategy, and performance; but Chase really understood the messaging behind each project and was able to work his magic in creating ads that not only looked amazing, but performed in the client accounts.”
-Matthew Fischman, Creative Strategist, Common Thread Collective
My Role: Editor, Animator, Motion Graphics, Strategy Collaboration
Project: In collaboration with Common Thread Collective, affordable airfare company Next Vacay needed to create an asset toolbox of compelling video ads to run (and test) across Facebook.
Challenge: Using only green screen footage of the actress, we needed to turn out 16 unique video ads that were ‘thumb-stoppable’, and that could stand out in an already crowded airfare-booking brand space. It was important to the creative strategist and myself to deliver creative work that the client had not seen before.
Goal: 1) Thumb-stop is the name of the game. So, the ads were to be attention-grabbing while not being too alienating, immediately impressionable and capable of retaining viewer attention long enough to highlight the amazing deals offered by Next Vacay. 2) It was important to us to utilize the power of levity and humor to communicate the key brand messaging. And 3) we wanted to weave in the brand’s identity wherever possible by utilizing strong but simple graphics and color schemes.
Results: The client was immediately impressed with the deliverables and expressed an appreciation for the creative.
*Note: The video ad examples above represent only 4 of 16 total ads created and are shown here for the purposes of my portfolio. Once the ads have had enough time to test/run, I will update these results with relevant performance metrics.
Agency: Common Thread Collective
Creative Strategist: Matthew Fischman
National Theatre Network
Writer, Editor, Motion Graphics
My Role: Writer, Editor, Motion Graphics
Project: For the launch of their brand new digital platform, the National Theatre Network approached me to create a dynamic trailer to explain who they are and how they can help theaters and organizations around the world reach larger audiences.
Results: Within 24 hours of release, the video had been picked up by numerous online outlets including Playbill, Broadway World, and American Theatre, garnering hundreds of thousands of views.
Broadway On Demand
Editor, Writer
My Role: Editor, Writer
Project: Broadway On Demand (Broadway Access) needed to create a network-wide, master sizzle reel and trailer for the launch of their platform in the fall of 2020. I came on board as lead editor and writer to help shape the overarching content narrative.
Results: Along with other assets, this trailer has helped the platform garner more than 200,000 subscribers.
Executive Producer: Jeff Keilholtz
Matte Velvet Skin / How-To
Line Producer, Director, Casting, Animation Oversight
My Role: Line Producer, Director, Casting, Animation Oversight
Project: Make Up For Ever needed to create a suite of visual assets for the launch of Matte Velvet Skin Liquid Foundation, including: one to explain the many benefits of the product formula, another to demonstrate techniques for using the foundation depending on the desired amount of coverage or based on individual complexion types, as well as compelling before/after side-by-sides to highlight the gorgeous results.
Challenge: All of the requested creative assets needed to be shot during the same day. Plus, the assets needed to be able to live together in one video as well as broken apart into short 15-30 second bits for social.
DP: Samuel Kingfisher
Sound: Ben Anderson
PA: Kristyn Hanner
NARS
Director, Camera Operator, Editor
My Role: Director, Camera Operator, Editor
Project: The creative team at NARS Cosmetics approached my about creating a series of short video assets to highlight the launch of a variety of new products.
*Note: The above video shows a compilation of the various short assets used across NARS digital media presence.
Art Director: Vince Barile
NERD Skincare
Director, Line Producer, Shooter, Editor
My Role: Producer, Creative Director, Video Director, Camera Operator, Editor, Animator, Casting
Project: NERD Skincare approached me about creating hero assets - both photo and video - to enhance their digital presence.
Challenge: As a new startup, the client had limited resources and needed to hire one person who could wear many hats. I was allotted just enough budget to hire a photographer and a PA for the shoot, but needed to fully produce, cast, organize, creative direct, video direct, light, edit, and animate on my own.
Goal: To streamline the shoot day in a way that allowed for both video and photography to happen simultaneously, while still allowing myself enough oversight to ensure a quality, youthful, on-brand result.
Results: With thorough planning, scrappy talent contract negotiation, and a simplified backdrop concept, I was able to flex my production capabilities and deliver a set of strong visual assets for the client.
Photographer: Cody Chandler
Production Assistant: B Gosse
Gayletter Magazine
Director, Editor, Animator
My Role: Director, Editor, Animator
Project: Gayletter Magazine approached me about creating a fun, quick video teaser for the launch of their fourth issue. Using creative editing techniques and footage from one of the feature shoots, I brought together elements that could quickly grab the attention of viewers across multiple social channels and build anticipation for the upcoming launch.
Photography: Vincent Dilio