Smashbox: Isn’t It Iconic Ft. Pamela Anderson
My Role: Senior Creative Producer
Project: Smashbox Cosmetics wanted to celebrate their OG product: the Original Photo Finish Primer. The primer put the brand on the map in the 90’s and has had incredible staying power over the last three decades. So, we thought who better to pair the iconic product with than an iconic star known for her staying power, Pamela Anderson. Pamela has also become known for NOT wearing makeup, which we knew would create an interesting conversation online.
Goal: To highlight the connection between the lasting power of the product, the brand, and Pamela Anderson herself.
*All video examples are shown here for the purposes of my portfolio and are not meant to infringe on any usage/rights.
