Target Drop
My Role: Senior Creative Producer
Project: Target wanted to create a recurring content series to help amplify yearly tentpole moments, including: summer newness, back to school, holiday, etc. The goal of the series would be to show off their product priorities for each season.
Challenge: How could we engage both diehard Target fans and lesser engaged guests alike? And what kind of content mechanism could we employ that would be the year-round gift that keeps on giving?
*All video examples are shown here for the purposes of my portfolio and are not meant to infringe on any usage/rights.
