Matte Velvet Skin / How-To

Brand
Written By Chase Dillon

My Role: Line Producer, Director, Casting, Animation Oversight

Project: Make Up For Ever needed to create a suite of visual assets for the launch of Matte Velvet Skin Liquid Foundation, including: one to explain the many benefits of the product formula, another to demonstrate techniques for using the foundation depending on the desired amount of coverage or based on individual complexion types, as well as compelling before/after side-by-sides to highlight the gorgeous results.

Challenge: All of the requested creative assets needed to be shot during the same day. Plus, the assets needed to be able to live together in one video as well as broken apart into short 15-30 second bits for social.

DP: Samuel Kingfisher

Sound: Ben Anderson

PA: Kristyn Hanner

Chase Dillon
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