Next Vacay
“It’s always difficult to blend the right level of creative, strategy, and performance; but Chase really understood the messaging behind each project and was able to work his magic in creating ads that not only looked amazing, but performed in the client accounts.”
-Matthew Fischman, Creative Strategist, Common Thread Collective
My Role: Editor, Animator, Motion Graphics, Strategy Collaboration
Project: In collaboration with Common Thread Collective, affordable airfare company Next Vacay needed to create an asset toolbox of compelling video ads to run (and test) across Facebook.
Challenge: Using only green screen footage of the actress, we needed to turn out 16 unique video ads that were ‘thumb-stoppable’, and that could stand out in an already crowded airfare-booking brand space. It was important to the creative strategist and myself to deliver creative work that the client had not seen before.
Goal: 1) Thumb-stop is the name of the game. So, the ads were to be attention-grabbing while not being too alienating, immediately impressionable and capable of retaining viewer attention long enough to highlight the amazing deals offered by Next Vacay. 2) It was important to us to utilize the power of levity and humor to communicate the key brand messaging. And 3) we wanted to weave in the brand’s identity wherever possible by utilizing strong but simple graphics and color schemes.
Results: The client was immediately impressed with the deliverables and expressed an appreciation for the creative.
*Note: The video ad examples above represent only 4 of 16 total ads created and are shown here for the purposes of my portfolio. Once the ads have had enough time to test/run, I will update these results with relevant performance metrics.
Agency: Common Thread Collective
Creative Strategist: Matthew Fischman
