Robinhood
My Role: Senior Creative Producer
Project: Robinhood needed a short, snackable series breaking down financial news for a Gen Z audience on Snapchat.
Challenge: Snapchat’s audience is young and not necessarily looking for financial news.
Goal: To target these viewers in a way that would be relevant to their world.
*Note: The video ad examples above are shown here for the purposes of my portfolio.
Agency: Movers+Shakers
Creative Director: John McGill