Sephora
My Role: Line Producer, Creative Direction, Casting, Contract Negotiation
Project: I was tasked by Sephora with creating a clean beauty product image that could live in perpetuity for Sephora’s digital presence.
Challenge: The final assets needed to be multi-purpose and live across multiple platforms. The client also needed assets that were generic yet strikingly beautiful.
Goal: To represent the diversity of the Sephora customer while also being as playful as possible for a generic image.
Photographer: Miguel Herrera
Makeup: Patrick Eichler
