Make Up For Ever / Pro Retail
My Role: Line Producer, Creative Direction, Production Design, Video Director, Casting
Project: I was asked by Make Up For Ever’s Pro department to create a suite of visual assets - both photo and video - to promote the launch of a new line of professional makeup products. These assets were to be used for both digital and brick & mortar.
Challenge: My team and I were given an extremely limited budget, a timeline of a couple weeks, and because of the budget we needed to make use of a small 10x10 foot room as our studio space while still needing to create impressive visuals.
Goal: To elevate the brand using high-caliber models and boundary-pushing creative direction, while still coming in under-budget.
Results: By utilizing strong relationships with New York-based modeling agencies and creative talent (DP, photographer, makeup artists, etc), and by leaning into my skills for scrappy production, I was able to produce campaign assets that looked expensive and made a noticeable impact both on social media and in retail locations.
Photographer: Miguel Herrera
Co-Creative Direction: Vanessa de Horsey
Editor: Alexander Evan Morales
Makeup: Patrick Eichler, Ruben Garcia
