Hetrick-Martin Institute x Make Up For Ever
Director, Producer, Shooter, Editor
My Role: Director, Line Producer, Camera Operator, Editor
Project: Make Up For Ever partnered with the Hetrick-Martin Institute - New York’s premiere organization for at-risk LGBTQ+ youth - for Pride month and needed to create a short documentary that would be used to promote both the launch of a new line of artistic pencil products and the donation-component of the campaign.
Riders
Director, Producer, Shooter, Editor
My Role: Director, Producer, DP, Editor
Project: A few years ago I met two Australian bull-riders while on a trip in Texas. The cowboys were living out of their car and making just enough money at one rodeo to get themselves to the next. One night, they allowed me an interview in their car and a glimpse behind the gates. I cut together this short as part of a larger project I'd like to produce on these wild, adrenaline junkie cowboys and the lives they lead.
Riders: Brandon Wenham, Reece Weller
Music: Bruce Springsteen - State Trooper (Trentemøller Mix)
#AcceptedAnywhere Pride Partnership
Director, Producer, Shooter, Editor
My Role: Director, Line Producer, Camera Op, Editor
Project: Make Up For Ever partnered with the Hetrick-Martin Institute - New York’s premiere organization for at-risk LGBTQ+ youth - for #Pride month and needed to create a short documentary that would be used to promote both the launch of a new line of lip products as well as the donation-component of the campaign.
Goal: I wanted to create a strong emotional connection between the power of makeup to unleash one’s individuality and Make Up For Ever as a brand that has historically supported minority groups and the arts in general.
Challenge: To build awareness for the client’s new product launch while also connecting the customer base to the donation component of the campaign.
Results: The campaign successfully created visibility and raised over $20K for the Hetrick-Martin Institute.
Creative Director: Marie-Laurencine Schmitt
2nd Cam: Samuel Kingfisher
Sound: Gabe Quiroga
Makeup: Nick Lujan