Madewell: Jortcore
Senior Creative Producer
My Role: Senior Creative Producer
Project: We helped Madewell ride several cultural summer trends with the creation of their own trend: #JORTCORE. With the aim of engaging Gen Z and highlighting sustainability, we celebrated jean shorts (jorts) and self expression. We hired Brooklyn surf-punk girl band Nevva to write an original song. Influencers used the song on TikTok and IG to promote reusing old garments and even upcycling the scraps!
Result: Benchmark-breaking ad recall and upwards of 74M+ view rates.
*All video examples are shown here for the purposes of my portfolio and are not meant to infringe on any usage/rights.
Netflix: Damsel
Senior Creative Producer
My Role: Senior Creative Producer
Project: Netflix wanted to market their new film Damsel starring Millie Bobby Brown on TikTok. So we partnered with Tough Mudder and challenged four popular fitness/lifestyle influencers to run the obstacle course while recapping the plot of the film.
Goal: To create engaging and unexpected content that would target a particular TikTok audience, and do it in a way that would be relevant to their world.
*All video examples are shown here for the purposes of my portfolio and are not meant to infringe on any usage/rights.
Agency: Movers+Shakers
Creative Director: Evan Kaufman
Technical Director: Colton Farrow
Camera Team: Gunnar Widowski, Roman Gray
Sound: Jon Walker
PA: Rylan McCoy