NERD Skincare
My Role: Line Producer, Creative Director, Video Director, Camera Operator, Editor, Animator, Casting
Project: NERD Skincare approached me about creating hero assets - both photo and video - to enhance their digital presence.
Challenge: As a new startup, the client had limited resources and needed to hire one person who could wear many hats. I was allotted just enough budget to hire a photographer and a PA for the shoot, but needed to fully produce, cast, organize, creative direct, video direct, light, edit, and animate on my own.
Goal: To streamline the shoot day in a way that allowed for both video and photography to happen simultaneously, while still allowing myself enough oversight to ensure a quality, youthful, on-brand result.
Results: With thorough planning, scrappy talent contract negotiation, and a simplified backdrop concept, I was able to flex my production capabilities and deliver a set of strong visual assets.
Photographer: Cody Chandler
Production Assistant: B Gosse
