Make Up For Ever / Boutique Visuals
My Role: Director, Production Designer
Project: Make Up For Ever’s Pro boutiques approached me about creating dynamic visuals for their brick and mortar locations to support the launch of a variety of new pro-level makeup products.
Challenge: My team and I were given an extremely limited budget, a timeline of a couple weeks, and because of the budget we needed to make use of a small 10x10 foot room as our studio space while still needing to create impressive visuals.
Goal: To elevate the brand using high-caliber models and boundary-pushing creative direction, while still coming in under-budget.
Results: By utilizing strong relationships with New York-based modeling agencies and creative talent (DP, photographer, makeup artists, etc), and by leaning into my skills for scrappy production, I was able to produce campaign assets that looked expensive and made a noticeable impact both on social media and in retail locations.
Creative Director: Vanessa de Horsey
Editor: Alexander Evan Morales
Makeup: Ruben Garcia, Patrick Eichler
